Email Campaign Design
SOL Bar
Tags: Email Design
Tools: Figma, UnSplash, Squarespace
Project Goal: SŌL Bar is a conceptual skincare brand centred around slow living, ritual, and sensory self-care. This project explores how email design can be used not just to sell a product, but to create an emotional connection and guide users through a calming, intentional brand experience.
UI Design | E-commerce | Conversion
Objective
To design a three-part email campaign that:
Introduces the brand
Builds trust through product storytelling
Encourages first-time purchase
Audience
People aged 20-50 interested in:
Self-care and wellness
Natural skincare
Slow, intentional lifestyles
Campaign Structure
Email 1 - Introduction
Establishes brand identity and emotional tone, inviting users into the SŌL ritual.
Email 2 - Product Story
Highlights ingredients and sensory benefits to build trust and desire.
Email 3 - Conversion
Encourages purchase through a gentle offer and clear call-to-action.
Design Approach
The visual direction focuses on warmth, softness, and simplicity.
A neutral, earthy palette creates a calming atmosphere
Serif typography adds elegance and a tactile, editorial feel
Generous spacing allows the content to breathe
Imagery centres on natural textures and quiet moments
Rather than overwhelming the user, the design intentionally slows the experience down — mirroring the brand’s core message.
Conversion Strategy
Each email plays a specific role in the user journey:
Emotional hook (Email 1): builds connection before asking for action
Trust building (Email 2): uses ingredients and product storytelling
Clear CTA (Email 3): introduces a subtle incentive to convert
CTAs are repeated and clearly placed to support usability without disrupting the calm tone.
Final Design
Outcome
This project demonstrates my ability to:
Design for different stages of the marketing funnel
Balance aesthetics with conversion goals