Email Campaign Design
SOL Bar
Tags: Email Design
Tools: Figma, UnSplash, Squarespace
Project Goal: SŌL Bar is a conceptual skincare brand centred around slow living, ritual, and sensory self-care. This project explores how email design can be used not just to sell a product, but to create an emotional connection and guide users through a calming, intentional brand experience.
UI Design | E-commerce | Conversion | Mobile Design
Objective
To design a three-part email campaign that:
Introduces the brand
Builds trust through product storytelling
Encourages first-time purchase
Audience
Women aged 20–40 interested in:
Self-care and wellness
Natural skincare
Slow, intentional lifestyles
Campaign Structure
Email 1 - Introduction
Establishes brand identity and emotional tone, inviting users into the SŌL ritual.
Email 2 - Product Story
Highlights ingredients and sensory benefits to build trust and desire.
Email 3 - Conversion
Encourages purchase through a gentle offer and clear call-to-action.
Design Approach
The visual direction focuses on warmth, softness, and simplicity.
A neutral, earthy palette creates a calming atmosphere
Serif typography adds elegance and a tactile, editorial feel
Generous spacing allows the content to breathe
Imagery centres on natural textures and quiet moments
Rather than overwhelming the user, the design intentionally slows the experience down — mirroring the brand’s core message.
Conversion Strategy
Each email plays a specific role in the user journey:
Emotional hook (Email 1): builds connection before asking for action
Trust building (Email 2): uses ingredients and product storytelling
Clear CTA (Email 3): introduces a subtle incentive to convert
CTAs are repeated and clearly placed to support usability without disrupting the calm tone.
Moodboard
Final Design
New hero on Macbook
New hero on Macbook
New hero on Macbook
Outcome
This project demonstrates my ability to:
Design for different stages of the marketing funnel
Balance aesthetics with conversion goals
Create cohesive systems across multiple touchpoints