West London Buddhist Centre
CHARITY, SPIRITUALITY
Redesigning the homepage to feel calmer and more welcoming, while improving clarity for first-time visitors, resulting in more event bookings.
Role: Digital Designer (UI/UX)
Project type: Homepage redesign
Expertise: UX/UI Design, Responsive Design, Prototyping
Status: Concept project
The Challenge
The existing homepage had a visually outdated layout, with low quality imagery, making it rather difficult for visitors to quickly understand what the charity offers, or how to get started.
Original hero and navigation above the fold on desktop.
Key issues
Unclear, non-calming typography
Confusing navigation and user flow
Weak or missing calls to action
Inconsistent brand elements
Original hero and navigation above the fold on mobile.
The Solution
MVP
Reduce cognitive load by creating a calm, through clear structure, generous spacing, and clear cta
Clearly explain offerings within the first scroll
Guide new visitors towards beginner-friendly actions
Increase clarity of offerings (meditation, yoga, Buddhism)
Improve navigation for new users and mobile users
Reflect the warmth, inclusivity, and calmness of the centre
Encourage event signups and visits
Primary users
People new to meditation or Buddhism
Local community members exploring classes and/or events
Mid-fid wireframe of hero section on desktop.
Mid-fid wireframe of hero section on mobile.
Visual Direction
Soft, neutral colour palette inspired by buddhist monk attire
Calm, readable typography with clear hierarchy
Minimal imagery used intentionally to support tone
Accessibility considered through contrast and spacing
Moodboard
Final Design
The final design presents a calmer, more intuitive homepage that clearly guides new and returning visitors
Top navigation menu prioritises the most important options for new users
Visual direction is cleaner, memorable and reflects the nature of the organisation
Homepage is now mobile responsive
New hero on Macbook
New hero on mobile
New mobile footer