The Overview
El Estudio
CLIENT:
INDUSTRY:
Fitness
SERVICES PROVIDED:
Homepage redesign
PROJECT TYPE:
PROJECT DURATION :
Web Design, Branding
One week
The Challenge
El Estudio, a Pilates boutique in London, offers a diverse range of classes catering to various client needs, including specialized programs for over-60s and pre- and post-natal clients.
The original homepage, while informative, presented opportunities for enhancement. The layout contained an abundance of information without a clear visual hierarchy, and the absence of a prominent call-to-action in the initial view could lead to user uncertainty. Additionally, issues with typography choices, color contrast against background images, and spacing affected readability and user engagement.
My Solution
The homepage was reimagined to provide a more inviting and user-friendly experience.
A refined colour palette, inspired by existing brand colours, was implemented to create a cohesive and calming visual environment. Typography was updated to a clear sans-serif font, establishing a distinct hierarchy between headings, body text, and buttons, thereby enhancing readability.
A prominent call-to-action was introduced in the hero section, guiding users toward the "Intro Pack" offering. Testimonials were strategically placed to build trust and credibility. These changes aimed to streamline the user journey, improve mobile responsiveness, and strengthen the studio's online presence.
Expected Impact
Improved User Experience & Flow
The streamlined homepage, simplified typography, and reduced color palette create a calming experience. By removing visual clutter, visitors can navigate easily, reducing overwhelm and encouraging further exploration from landing to booking.
Higher Conversion Rates
A clear call-to-action, like signing up for an intro pack, encourages immediate user action. By simplifying choices, users are directed to a clear next step. This design change enhances lead generation, converting curious visitors into paying customers more effectively.
Stronger Brand Perception and Trust
A cohesive visual identity with a thoughtful color palette and elegant typography enhances the studio's professionalism. Testimonials reinforce credibility and trust, reflecting the quality and care of the studio's Pilates services, making the brand polished and dependable.
Better Mobile and SEO Performance
The streamlined layout boosts readability on all devices and speeds up load times, enhancing mobile usability and search rankings. A clearer structure and concise copy improve accessibility and content clarity, expanding the studio's online audience.
See it in action
This is a self-initiated redesign for portfolio use only.
I am not affiliated with El Estudio.