El Estudio – Speculative Website Redesign
Self-initiated concept for portfolio purposes. I am not affiliated with El Estudio.
Project Overview
El Estudio is a Pilates boutique in London offering a wide range of classes, including specialised programs for over-60s and pre- and post-natal clients.
This redesign concept explores how their homepage could be refined to improve usability, visual clarity, and brand impact. The original layout contained valuable information but lacked a clear visual hierarchy. Key opportunities included:
Introducing a prominent call-to-action in the hero section to guide user flow.
Improving typography and color contrast for readability.
Adjusting spacing and layout for a cleaner, more engaging experience.
My Solution
The homepage was reimagined to provide a more inviting and user-friendly experience.
A refined colour palette, inspired by existing brand colours, was implemented to create a cohesive and calming visual environment. Typography was updated to a clear sans-serif font, establishing a distinct hierarchy between headings, body text, and buttons, thereby enhancing readability.
A prominent call-to-action was introduced in the hero section, guiding users toward the "Intro Pack" offering. Testimonials were strategically placed to build trust and credibility. These changes aimed to streamline the user journey, improve mobile responsiveness, and strengthen the studio's online presence.
Expected Impact
Improved User Experience & Flow
The streamlined homepage, simplified typography, and reduced color palette create a calming experience. By removing visual clutter, visitors can navigate easily, reducing overwhelm and encouraging further exploration from landing to booking.
Higher Conversion Rates
A clear call-to-action, like signing up for an intro pack, encourages immediate user action. By simplifying choices, users are directed to a clear next step. This design change enhances lead generation, converting curious visitors into paying customers more effectively.
Stronger Brand Perception and Trust
A cohesive visual identity with a thoughtful color palette and elegant typography enhances the studio's professionalism. Testimonials reinforce credibility and trust, reflecting the quality and care of the studio's Pilates services, making the brand polished and dependable.
Better Mobile and SEO Performance
The streamlined layout boosts readability on all devices and speeds up load times, enhancing mobile usability and search rankings. A clearer structure and concise copy improve accessibility and content clarity, expanding the studio's online audience.
See it in action
This is a self-initiated redesign for portfolio use only.
I am not affiliated with El Estudio.