Love Coffee Co. – Speculative Website Redesign
Self-initiated concept for portfolio purposes. I am not affiliated with Love Coffee Co.
Project Overview
Love Coffee Co. is a cozy independent coffee shop in Oxford, UK.
This redesign concept aims to enhance the website’s ability to convey the café’s unique charm and welcoming personality. While the original site had a clean foundation, several opportunities for improvement were identified:
Creating a more visually impactful hero section to immediately engage visitors.
Bringing key information like opening hours and customer reviews closer to the top for easier access.
Strengthening navigation and call-to-action elements to better guide user flow.
Enhancing imagery and contrast to foster stronger emotional connection with the content.
My Solution
The redesign introduced a clearer visual hierarchy with bold hero content, muted accent colours, and prominent placement of essential info like opening hours and reviews.
Human touches—like photos of staff—add warmth, while strategic use of branding colours and well-placed CTAs improved engagement.
Overall, the new site better captures the café's identity and encouraged users to explore.
Expected Impact
Stronger first impressions
The refined branding, clear typography, and welcoming hero image of the shop interior immediately convey warmth and professionalism—building trust and enticing first-time visitors to explore further.
Increased Customer Engagement
By placing the "VIEW MENU" call-to-action and opening hours above the fold, users get instant access to key info, reducing friction and encouraging quicker decision-making.
Targeted Appeal to Student Demographic
The prominent student discount messaging, paired with relatable imagery, creates a sense of inclusion and value—helping to attract and retain a loyal Gen Z customer base.
Boosted Credibility and Conversions
Featuring social proof through real reviews enhances trust, while a simplified footer ensures visitors find essential contact information easily—encouraging more in-store visits or inquiries.
See it in action
This is a self-initiated redesign for portfolio use only.
I am not affiliated with Love Coffee Co.