The Challenge
Cabilla Cornwall is a rewilding retreat nestled in the Cornish countryside, offering nature-led experiences, rustic luxury, and restorative practices designed to reconnect guests with the land and themselves.
After evaluating Cabilla Cornwall’s current homepage across desktop and mobile, I’ve identified a number of opportunities to refine the user experience and strengthen the brand’s digital presence.
Key issues include an oversized logo in the header, a lack of visual clarity in the navigation, and underwhelming calls to action (CTAs) that could be more specific and engaging. Several content sections—such as the About and Practitioners areas—feel redundant or unclear in purpose, while the overall layout suffers from excessive side margins and inconsistent typography.
Enhancing the hero section, and elevating the visual storytelling through more inspiring imagery could all contribute to a more immersive and emotionally resonant first impression.
Additionally, the site would benefit from a more cohesive and forest-inspired colour palette, improved CTA hierarchy, and clearer messaging throughout. Some sections, such as the “Vision” and “Field Notes,” lack contextual framing or actionable outcomes, which may leave visitors unsure of where to go next. On mobile, user interface quirks like the unconventional hamburger menu placement and odd green hover states dilute the premium feel of the brand.
By addressing these issues through thoughtful design adjustments—ranging from visual polish to copy refinement—I can help Cabilla create a more intuitive, inviting, and conversion-focused homepage experience that truly reflects the richness of its retreat offerings.
My Solution
The core goal of the redesign is to boost sign-ups for upcoming retreats.
The homepage should clearly highlight upcoming event dates, pricing, what’s included (like accommodation, activities, and meals), and showcase inviting imagery of the venue itself.
A clean, earthy layout—anchored by a sticky nav and strong CTAs—will guide users toward booking or enquiring with ease. Visual storytelling is key, using real photos of the cabins and retreat life, paired with soft illustrations to create a warm, nature-led feel.
Sections like “Upcoming Retreats,” “Meet the Practitioners,” and a limited-time promo banner will help convert interest into action, while thoughtful design choices (like forest tones, hand-drawn details, and clear structure) will bring the brand’s calm, grounded ethos to life.
BEFORE
AFTER
Expected Impact
Increased Retreat Bookings
By surfacing key information—like upcoming retreat dates, pricing, and what's included—right on the homepage, potential guests can quickly understand the value of each offering. Clear CTAs like “Book Now” and “See Details” will guide users toward taking action, ultimately leading to a higher conversion rate and more consistent retreat bookings.
Urgency Through Limited Availability
Prominently highlighting when only a few spots remain for an upcoming retreat—especially with a time-limited offer—will create a sense of urgency that encourages faster decision-making.
This tactic helps convert hesitant browsers into paying guests and reduces the chances of last-minute drop-off.
Stronger Brand Alignment
A more cohesive and immersive design—using real imagery, earthy colours, and soft illustration accents—will help the brand feel more aligned with the retreat experience itself.
Visitors will immediately get a sense of the tone, values, and atmosphere of Juniper, building trust and emotional connection from the first scroll.
Better User Experience Across Devices
The new homepage will simplify navigation, reduce clutter, and clarify messaging on both desktop and mobile.
With a cleaner layout, more intuitive sections, and improved visual hierarchy, users will be able to find what they need faster—whether they’re ready to book, just browsing, or seeking more info.
See it in action
This is a self-initiated redesign for portfolio use only.
I am not affiliated with Cabilla Cornwall.