DIGITAL DESIGN • UI • WEB

Designing thoughtful digital experiences with clarity and personality.

I’m Ashley Reid, a London-based digital designer with a background in illustration and visual storytelling. I create modern interfaces, visual campaigns, and websites that balance usability, atmosphere, and strong visual identity.

Currently seeking junior digital design opportunities and available for select freelance projects.

Featured Work

West London Buddhist Centre
Homepage redesign focused on improving event visibility and increasing bookings.

SŌL Bar
Conversion-focused landing page concept for a modern hospitality brand.

Brisa del Sur
Social campaign concept inspired by warmth, travel, and Mediterranean branding.

Willow & Finn
E-commerce product page redesign balancing storytelling and usability.

A Thoughtful Approach to Digital Design

Discover

Understanding audience needs, goals, and visual direction.

Structure

Creating wireframes, layouts, and intuitive user journeys.

Design

Developing polished visuals, hierarchy, and interaction.

Refine

Improving responsiveness, usability, and presentation.

Looking for a designer with both visual sensitivity and digital thinking?

Whether you’re hiring, collaborating, or enquiring about freelance work, I’d love to hear from you.

ASH REID UI

Digital Designer focused on thoughtful web and visual experiences.

Work

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©Copyright 2026 Ashley Reid

Designed and developed by Ashley Reid